So You’re Ranking Well. Are you converting visitors?
Does your website convert visits to sales?
Do web site visits turn into gross sales and profits? Your site either is, or isn’t converting visitors into dollars. Is is more than likely, if you are reading this page now, the answer is the latter of the two. If you are already ranking well on the search engines, but still not converting your web traffic into sales, then you are not getting the point about effective website design, structure, flow, navigation, visual appeal or maybe all of these design necessities.
Link Building
SEO link building efforts are, as you may already know, one of the imperative pieces of quality search engine rankings. A little known fact that “SEO Experts” neglect to share with you is that while back linking is of utmost imporance to the success of your search engine ranks, the success will only be as valuable as your website credibility. So don’t point blame at your SEO when your sales are nonexistent. Sure, you can blame your SEO if your rankings continue to sit dormant on the search engine search results, but just be aware that even if your unsuccessful optimization campaign took you to the highest of heights on Google, Yahoo and Bing, these results do not equate to new business.
If you’ve got 10,000 surfers per day surfing to a garbage website, the result is the old adage: Garbage In, Garbage Out. Better yet, in this case, it can be referred to as Prospects In, Profits Out! Yes, we just created the acronym PIPO in the case of internet marketing, even so the fact remains: If you can’t “get them in, and hold their attention”, you may as well be paying your Optimization Professional to take out your trash or do your wash. You have a matter of 3 to 6 seconds to impress and entice a potential customer before he or she leaves for a competing web site.
Basically, your website requires both a solid visual representation of your business as well as measurable search engine rankings. The two go hand in hand. If you’ve got either one, without the other, your chances of succeeding in a competitive online world are slim.
Make certain that a full service website development and SEO firm incorporates quality design, flow, fluidity, back link building and a diligent on page optimization approach to deliver the best of both worlds: Superior Site Design and Search Engine Rankings. Let’s face it, the coolest custom web design is not so cool if you don’t have the rankings to accompany it. The contrary is also true. Don’t overlook either one and you’ll be taking a step in the right direction!